Every business wanting to grow in the market and draw in new customers must be ready to answer a vital question that comes up in every customer’s heart. “Why should I buy from this business and not the other?” This vital question can make them reconsider their position as your clients.
The part of your business that distinguishes you from competitors is your brand, and the face of your brand is its name. Your business’s name is the first branding element that customers see, and it has the power to convince potential clients to buy from you.
However, to help you with this tricky process, we’ve prepared detailed instructions on how to get original cosmetics brand name ideas and choose a name that appropriately defines your enterprise.
How to Determine the Best Beauty Business Name in Three Easy Steps?
Understand Your Beauty Business’ Brand
While products and services are essential, your business’s brand is why customers would choose to buy from your company. This makes your brand personality one of the most important components of your firm and worth every consideration while naming it.
When choosing a name for your business, your brand should come first, along with factors like how it should seem, its principles, tone, and the emotions it should evoke in customers.
Think about the brand Nivea in the beauty industry. What feelings does the name bring up in you? It gives us the feeling of a luxurious and well-crafted brand, which is perfect for a business looking to attract customers who want exactly that. But using the same name for a traditional beauty company with a different brand identity and principles would be a disaster as it would not accurately express the brand and reveal who they are.
Start Thinking of Potential Brand Names
Start making a list of names corresponding to your brand’s tone, description, and values. The brainstorming procedure would be less stressful if you gathered a naming crew. But if you don’t have the people or resources to do it, it’s still possible to do it yourself.
Focus on coming up with as many catchy, short business names that accurately describe your company as possible. But remember that critically analyzing the name ideas you generate during your brainstorming session can halt your creative flow. So, leave the analysis to the next phase.
To assist with streamlining the procedure, try using one of the naming tools listed below:
- Color-related visual names
- Slang said in the beauty industry
Make an effort to generate 200 short, simple, and exciting name candidates. It doesn’t matter whether these words are odd or abstract because unless you examine them, you won’t know their full potential.
We are aware that this could appear challenging, but keep in mind that coming up with plenty of names will give you a wider range of options to consider when we go on to the next stage.
Check and Double-Check Your Ideas
To check which name would be best for your business, you have to narrow down the name suggestions by ensuring they align with your business’s brand, values, and goals. One of the goals of any business name is to interest customers and draw them in, not offend them and drive them away.
Afterward, you could then evaluate the remainder to find the most appropriate one for your business by validating them.
You can validate them by:
- Getting Customer Feedback: Compile a list of your highlighted names, then ask your audience to choose their favorite. You might even ask close friends, family members, or acquaintances for their honest opinions.
- Checking for a Corresponding ‘.com’ Domain: Businesses cannot thrive in a competitive market unless they’re outfitted with an exact-match domain name and a fantastic website to go with it.
Verify that any name you are considering has a ‘.com’ domain name for sale, which is easily searchable and with available social media handles.
- Trademarking: By checking if a trademark already covers an intended name, and if not, registering it as a trademark with the USPTO, you’d be able to prevent many legal issues for your business in the future and also secure your business name from being taken by competitors.
It is best to avoid names already covered by some form of trademark protection.
The name of your beauty brand will set it apart from the competition in terms of sales, performance, and brand awareness. Therefore, put in the effort to find one that captivates your target market.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
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