Google’s SEO policies are constantly changing, and the introduction of AI-generated content is no exception. As AI technology advances, it is becoming increasingly important for content creators to understand how Google evaluates AI-generated content when ranking websites. With the release of Bard, Google’s AI writer, Google released a new set of SEO guidelines. Hence, the way Google perceived AI-generated content has dramatically changed and so will its SEO policies. In this article, we will discuss how Google changes its SEO policies for AI-generated content and what you need to do in order to ensure that your website ranks well in the search engine results pages (SERPs).
SEO-industry Caught in the Crossfire as the Battle between Google’s Bard & Chat GPT Rages
As the battle between Google’s Bard and OpenAI’s Chat GPT heats up the world of AI writing, new clone AI chatbots silently destroy the online user search experience. It is quite ironic to see how the same Google which was about to launch a crackdown on AI-generated content will now offer AI-assisted content as announced by Sundar Pichai, the CEO of Google.
It seems as if nothing was ever certain – not when the big techs freely monopolize the SEO industry by making clever adjustments to their terms and conditions. And as every reputed website feared the consequences of new SEO updates and struggled to maintain originality standards, Google introduces Bard: your personal AI-writing assistant to help you on the go. But what exactly is Google’s Bard?
What is Google’s Bard and how does it Work?
Google’s Bard is an AI software program designed to assist copywriters in their work. It can help generate content ideas, edit existing content, and provide suggestions on how to improve the quality of the content. Bard can also be used to create personalized customer experiences by automatically tailoring content according to user preferences. With Google’s Bard, copywriters can save time while creating high-quality content that engages readers and drives conversions.
How Google will (probably) fail to provide Intent Based Search Experience?
However, this does not just end here. All the other AI conversational chatbots were essentially doing the same: spinning content. But since Bard was not released just yet, AI-generated content was a taboo at Google only until last week when Bard made its debut. And suddenly, AI-generated content becomes capable of enhancing user experience.
Both Google and OpenAI are trying to create a more natural-sounding AI writer that can generate content at scale. However, it seems as if Google is losing sight of its long-held vision of providing an intent-based user search experience. If everything will be AI-generated, what about the millions of users seeking expert advice coming from humans and not AI chatbots spinning content cum advice at scale? For instance, consider how factually incorrect AI-generated content might be devastating for the health niche. In fact, it is already creating serious issues for YMYL websites that target happiness, health, and wellness & well-being topics.
Search-Engine-Optimized (SEO) AI-generated Content?
With the increasing use of AI-generated content, it is important to understand how to optimize it for search engine optimization (SEO). SEO policies for AI-generated content should focus on making sure that the content is relevant, informative, and optimized for keywords.
This means that the AI-generated content should include relevant keywords and phrases, as well as provide useful information about the topic. Additionally, you can structure your content in such a way that it is easy to read and navigate. By following these guidelines, companies can ensure that their AI-generated content will be seen by more people. But will it really be of help to people and answer their search queries? Or will it be just a new way to drive traffic to a website? Google explains what you should do to ensure your AI-generated content is still worthwhile!
Outlook: Google lets You use AI-generated Content but How?
Critique on the side, let us acknowledge that Google (finally!) gave its SEO policies for websites using AI-generated content. Cutting it short, as long as your website is helping people to answer the why, what & how of their search queries, Google has no issues with how you produce the content.
Moreover, AI-generated content is ‘just content’ as stressed by Google’s marketing team. Therefore, this content needs careful tailoring and thorough editing to become good enough to appear in search queries. So what if AI writers got to the point of authoring stunning, keyword-optimized articles? The current state of AI still calls for human editors to make the final checks and approve the article for publishing. Consider how even ChatGPT has its issues.
Although AI can generate SEO-friendly articles and infographics to add to the quality of your articles. It is yet to be conscious enough to know when its generated content is not serving its purpose. Nevertheless, the SEO industry is even more volatile now when AI continues to bring out new content-creation methods every day. This is exactly why Google just had to roll out its FAQ section on AI-generated content.
Instead of spinning massive amounts of content each day, let us take Google’s advice to keep it helpful for people. Even Google is waiting to see how its AI assistant, Bard, will do in real-time. Hence, it is a sign that AI writers will continue to flourish, at least for a while now. Therefore, good luck generating website content via AI but make sure it is helping people. As that is the only way to rank higher in Google SERPs.
With a degree in Aerospace Engineering, Awais provides in-depth and research-driven content relating to AI, Drone Technology, Data Science, IoT, Embedded Systems, Sustainable Future, Scientific Breakthroughs, and much more. His writings are engaging, conversational, and supported heavily via existing and ongoing research. To improve online visibility and improve Google ranking, he also employs SEO techniques while creating content. With a mind of a futurist thinker, he tends to provide insight into the present by using foresight from the future. Awais works with several international clients at Upwork.
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